Portland, Oregon — United States

Searching for new ways to improve everyday life.

We search the world for better ways to improve everyday life. Through innovation, strategic insight, rigorous analysis, and disciplined execution, we develop trusted solutions for modern lifestyles.

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The Company

Turning opportunity into impact

Around the world, new ideas, emerging trends, and innovative approaches are reshaping the way people live, work, and consume. Our mission is to identify meaningful opportunities, evaluate them rigorously, and participate in initiatives that create lasting value for individuals, businesses, and communities.

Our Brands

Introducing

Quantica, launched in July 2026, delivers a whole-plant energy experience designed to support mental clarity and physical vitality for everyday wellbeing.

By combining organic ingredients, thoughtful sourcing, and a commitment to quality, Quantica brings a time-tested product into a modern lifestyle, helping people fuel their day with confidence and balance.

Available through digital and physical retail channels, Quantica is helping define a new category of energy built around the power of whole plants. While many conventional energy products rely on isolated stimulants and intensity-driven experiences, Quantica offers a more balanced approach designed to support sustained energy, focus, and daily performance.

The person behind the vision

The Foundation

Roberto Maestretti, Founder of New For Us

Meet the Founder

Roberto Maestretti is a global executive, entrepreneur, and lifelong advocate of continuous improvement. He has led organizations across the retail, energy, media, consulting, and public sectors, serving in CEO, CFO, and executive leadership roles focused on growth, transformation, and value creation.

Throughout his professional journey, Roberto has remained guided by a simple belief: meaningful progress comes from constantly seeking better ways to perform, learn, and grow. That mindset extends beyond business. As an A-license soccer coach and leader of youth, academy, and collegiate programs, he has dedicated years to developing athletes, building teams, and helping individuals reach their full potential.

New For Us was born from that same philosophy. By combining global discovery, rigorous sourcing, and purposeful brand building, Roberto's vision is to find products that help people fuel, nourish, and care for everyday life in better ways.

For Roberto, progress comes from constantly seeking better ways to perform, lead, and grow, whether in business, sport, or everyday life. That same principle is the foundation of New For Us.

Our Network

The power of connection

New For Us is supported by a multidisciplinary network of specialists with expertise spanning consumer products, marketing, finance, legal, logistics, product quality, and digital commerce. By combining diverse perspectives and deep functional knowledge, we are able to evaluate opportunities comprehensively and support projects with the expertise required to create meaningful and lasting value.

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Contact

Let's connect

We are always open to new ideas, partners, and conversations.

Email contact@newforus.com Write to us → LinkedIn in/robertomaestretti Connect →